Last updated November 13, 2020
If you’re reading this we can assume:
- You work in the housing industry.
- You already know social media is important for your business.
- You’re looking for simple content creation tips.
- You’re very busy and need this information quickly.
So, we’ll keep this article brief and to the point!
Tips to generate easy and consistent social media content
Here are five tips to create quick and easy content that will help you maintain your brand presence during busy seasons:
1. Pick your top two platforms to focus on
Before you start generating content you want to assess the platforms you’re using or plan to use. Only spend effort on social platforms where your audience is most likely to find and engage with you. Housing professionals like homebuilders and remodelers find the most success on visual platforms like Facebook, Instagram, and Pinterest.
If you already have a social following built on one or two sites, continue to use those and put off building a presence elsewhere until after your busy season starts to cool down.
We recommend focusing on Facebook and Instagram since they are both owned by Facebook and work together seamlessly for post sharing.
Facebook is the leading social media platform, reaching 60.6% of internet users.
2. Use the power of visuals to your advantage
Videos and pictures tell a better story about your business than any amount of writing could. Which is a great thing for you. Less time spent trying to craft a long post. Bonus: homebuyers and potential remodeling leads are more interested in photos and videos of your last custom build, or before and afters of your last remodeling job, than anything else. It shows transparency, which 53% of consumers expect from brands, and 67% of consumers consider video the most transparent social content.
67% of consumers consider video the most transparent social content
Better yet? These visuals don’t need to be super professional and polished. Good lighting and decent angles are all you need. Snap a few photos and take 15-30 seconds of video showcasing your work before you leave a site. Write a short caption describing the visual and you’re ready to post!
Live video on Instagram and Facebook is also an easy way to create interactive content. For example, giving a showing of a model home with a sales representative there to answer questions in the comments. Not to mention live video receives 49% higher interactions than photos.
3. Create posts around your customers’ top asked questions
The easiest way to create engaging content in a jiff is to look to your customers. What are they asking about? What do they want to know? You can create short posts answering common questions about your services and related home topics. You didn’t have to spend energy thinking about what to post and you give your audience something useful. Win-win.
4. Share user-generated and newsworthy content
Look to your audience and industry for ideas. If people mention you in their posts or write reviews, share them! This is free content and free promotion. You can also create a dedicated hashtag and encourage your customers to use it in their online content, so you can track posts and share. Also, make sure to follow accounts with content your audience would find interesting and share anything relevant. Posting others’ content shows you’re involved in your industry and aware of evolving trends.
More than 86% of companies use user-generated content as part of their marketing strategy.
5. Share customer stories
Customer testimonials are incredibly powerful and easy content to produce. Anytime you have a new move-in or finished remodel, ask if you can take a photo of your happy customers in front of their new home, or inside their newly-renovated space. Photos of real people with a powerful quote about their experience, and congratulations from you to them, can make a huge impact on your social audience.
Bonus: tips for easy content management
Creating quick content is no good for busy builders and remodelers without an easy way to manage it. Here are three tips to help:
1. Automate and schedule as much as you can
One of the most efficient ways to save time is to automate as many social media tasks as possible. By curating and scheduling posts ahead of time you can check content off your long list of to-dos and open up time for more pressing matters.
Here are a few automation tools available for free or a small fee:
- Sprout Social
- Social Pilot
Decide how many times you want to post each week on your accounts, then spend a chunk of time to create your posts based on the content you’ve generated, and schedule them in bulk to go out over the next week or two.
2. Create a content creation routine and stick to it
If everything else is feeling a bit chaotic, make social media the least of your worries. Build out a simple plan for when you’ll sit down with the content you’ve gathered and create your posts to schedule. Also remember, you can repurpose content. For example, a live Q&A during a model home tour could be turned into a short infographic. Also decide on what times of the week you will spend time on the accounts to interact with any engagement, and for how long.
Once you have your routine down and you start generating consistent content you can look at what’s being engaged with the most, and focus on creating more of that.
3. Don’t be afraid to hire a social media assistant
All things considered, if you’re taking on a lot and you need help, working with a virtual assistant or external agency can take social media content off your hands. There are a number of ways to outsource part-time and full-time contractors to run your accounts fully or partially based on preference. Check out Fiverr and Upwork for professionals with experience in social media management and virtual assistance.
Think less, do more
With AvidCX ratings and reviews from sites all over the web are automatically compiled into one place in your customer satisfaction management platform. You can easily select a review and with the click of a button, share it directly to your Facebook. Simple management of your company’s reputation and visibility.